2x
Year-over-year lead growth.
WeLink
Building a multi-channel
growth engine.
Scaling a startup ISP through cohesive, cross-channel creative.
WeLink is a startup internet provider focused on rapid expansion and customer acquisition. As the company scaled into new markets, creative needed to evolve from fragmented outputs into a cohesive system that could perform across every channel.
I led creative across web, paid media, direct mail, and brand systems-helping unify the experience and support marketing as a key driver of growth.
The Challenge
WeLink was in a rapid growth phase, expanding into new markets and focused on increasing customer acquisition. As the company scaled, marketing needed to drive consistent lead generation, reduce cost per acquisition, and support growth across multiple regions. This required creative to operate at both speed and scale across an increasingly complex set of channels.
My Role
I served as the de facto Creative Director, leading the full creative lifecycle across marketing, sales, digital experience, and executive initiatives. I owned creative across all channels, directed external agencies across web, video, and production, and partnered closely with marketing leadership to support acquisition strategy. Working across both concept and execution, I ensured creative aligned with business goals and could scale with the company's growth.
The Approach
Creative needed to do more than drive acquisition-it needed to make WeLink feel like a real, recognizable brand people could trust. I focused on building a cohesive identity that felt polished, consistent, and emotionally engaging, using storytelling, personality, and strong design to create work that would resonate with people and stand out in a crowded space.
At the same time, I approached every touchpoint with the customer experience in mind, ensuring interactions felt intentional and high-quality rather than fragmented or transactional. The goal was to elevate the brand into something people not only noticed, but connected with-while still supporting growth and acquisition.
Impact
Creative became a central driver of growth, evolving from fragmented outputs into a cohesive, scalable system across channels and markets. This drove more efficient acquisition, aligned marketing and sales, and enabled consistent execution across regions. Marketing became a major contributor to company performance and played a key role in expansion and investor storytelling.
46%
Of total company sales driven by marketing.
3+
New markets launched.
$30M
Funding round supported by marketing and creative.